Healthcare & Life Sciences SEO & Search Visibility
Getting a clinic into the map pack
A clinic invisible in local search, fixed through listings consistency, genuinely distinct location pages and a review process the staff could run.
Project detail
- Client
- Multi-speciality clinic, Boisar
- Sector
- Healthcare & Life Sciences
- Service
- SEO & Search Visibility
- Duration
- 5 months
The brief
The clinic ranked nowhere for its own specialities in its own town. It had a website, but the Google Business Profile was incomplete, the address was written three different ways across the web, and there were four reviews.
What we did
Local search is mostly consistency and proof. We fixed the listings first, built pages for each speciality that genuinely differed from one another, and gave the front desk a process for asking satisfied patients for reviews.
- Google Business Profile completed, categorised and verified
- Name, address and phone made identical across every listing found
- A real page per speciality, not a template with the word swapped
- Schema markup for the practice, its specialities and its hours
- A review request process the front desk could run in thirty seconds
The result
achievedMap pack visibility for core specialities
from 4 to a sustained flowReviews
materially increasedAppointment enquiries from search
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