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Paid search and social, measured on cost per enquiry

PPC Marketing

Paid advertising is the fastest way to find out whether people want what you sell — and the fastest way to waste money if the tracking is not set up first. We build the measurement before we spend a rupee of your budget.

What this is

The short version

Pay-per-click campaign management across Google Ads and Meta. Keyword research, ad copy, dedicated landing pages, conversion tracking and weekly optimisation — reported on cost per enquiry rather than impressions.

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What's included

  • Conversion tracking and call tracking configured before any spend
  • Google Ads — search, shopping, performance max and remarketing
  • Meta Ads across Facebook and Instagram
  • Keyword research and a negative keyword list maintained weekly
  • Dedicated landing pages built for each campaign
  • Monthly reporting in plain language: spend, enquiries, cost per enquiry

In detail

How this actually runs

01

Before any budget is spent

Running ads without conversion tracking is paying for traffic you cannot measure. We set tracking up, test it with real submissions, and only then turn on spend.

  • Google Analytics 4 and Google Tag Manager
  • Conversion events for forms and calls
  • Call tracking where phone enquiries matter
  • A baseline agreed before we start
02

Running the campaigns

Tight keyword groups, negative keywords maintained weekly, and ad copy tested in pairs rather than changed on a hunch.

  • Search campaigns on real buying intent
  • Performance Max where the data supports it
  • Remarketing to people who already visited
  • Budget shifted to whatever is earning
03

Landing pages

Sending paid traffic to your homepage wastes most of it. Each campaign gets a page that matches the ad and asks for one thing.

  • A page per campaign, not one for all
  • Message matched to the ad that was clicked
  • One clear action per page
  • Speed budget, because paid traffic is mostly mobile
07Questions 3 answered

PPC Marketing — what people ask

What budget do I need to start?
For a local service market, a meaningful test needs around ₹20,000–30,000 a month for three months — enough data to tell signal from noise. Below that you are paying for a sample too small to learn anything from.
How soon will I see enquiries?
Search ads produce enquiries in the first week. Whether they are good enquiries takes four to six weeks to establish, which is why we do not judge a campaign on its first month.
How is this different from your Digital Marketing service?
PPC is the paid half specifically — Google and Meta ad spend, managed weekly. Digital Marketing is the broader programme including organic social, content and email. Plenty of clients take one without the other.

More solutions

Other things we do

Website Development

Responsive, fast, built to convert Sites that load quickly, read well on a phone and turn visitors into enquiries. Read more

E-commerce Development

Storefronts, catalogues and checkout Online stores where the catalogue is manageable and the checkout actually completes. Read more

Digital Marketing

Campaigns measured on enquiries, not impressions Paid and organic campaigns judged on the leads they produce. Read more

Social Media Management

A calendar, consistent posting, real replies Pages that stay active, on-brand and answered — without you having to think about it. Read more

SEO & Search Visibility

Technical fixes, content, and local search Getting found for what you actually sell, in the places you actually serve. Read more

Branding & Creative

Identity, collateral and a system to apply it A logo, a palette and the rules that keep everything looking like the same company. Read more

Consulting & Strategy

Deciding what to build before building it An outside read on what is actually holding your digital presence back. Read more