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Practical notes on building, marketing and running business websites in India. Written to be useful whether or not you ever hire us.

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2 min read Web Development What a business website actually costs in India Quotes for the same brief range from ₹8,000 to ₹8,00,000. Here is what actually drives the difference, and which parts of it you are allowed to skip. MYManish Yadav 1 min read Payments Choosing a payment gateway in India: what the rate card does not tell you Headline rates are the least important number. Settlement timing, failure handling and reconciliation are what you will live with. MYManish Yadav
1 min read SEO & Search Local SEO for businesses outside the metros Competition for local search in Palghar, Boisar and Vasai is far thinner than in Mumbai. That makes the… MYManish Yadav 2 min read Digital Marketing What to ask before signing a digital marketing retainer Most retainers are sold on activity — posts, keywords, impressions. The questions below move the conversation… MYManish Yadav 1 min read Web Development Why your website is slow on Indian mobile networks A site that loads instantly on office wifi can take eight seconds on a four-year-old Android on patchy 4G… MYManish Yadav 1 min read Web Development What actually belongs on a services page Most services pages describe the service. The ones that generate enquiries answer the questions a buyer asks… MYManish Yadav 1 min read Payments UPI failures, and what they quietly cost you A failed payment that nobody is told about looks exactly like a customer who changed their mind. The two need… MYManish Yadav 1 min read SEO & Search The Google Business Profile basics most listings miss The free listing outranks the website for most local searches. It is also the thing most businesses set up… MYManish Yadav 1 min read Digital Marketing How much should a small business spend on ads? The honest answer starts from what an enquiry is worth to you, not from a percentage of revenue somebody read… MYManish Yadav 1 min read Web Development What to check before your site goes live A short list of the things that most often get missed on launch day, and are embarrassing to find out about… MYManish Yadav